CASE STUDY: NEW VALLEY BANK BRANCH OPENING
For their first branch launch, MA-based New Valley Bank wanted to ensure their brick and mortar location matched the fresh thinking of the rest of their business. Their goal was to make the old bank building they purchased stand out from the sea of neighboring low-rise strip malls.
New Valley Bank
Springfield, MA
Bank branch featuring
Cedar Renditions Design Series 6” in Charwood
Making a lasting first impression.
The New Valley Bank owners knew how important it was to make a compelling statement with their exterior. So they collaborated with Rick Morse and Kevin Shea from Architecture EL, known for their efficient process of moving from design to construction. They were able to move from initial conversation to branch opening in under a year.
“The design unfolded at the same time they were developing their brand. They wanted modern and fresh.”
The compelling winner: Cedar Renditions™
After researching cladding options—including fiber cement and wood siding—they were drawn to the modern aesthetic and tonal variation of Cedar Renditions Design Series 6” Aluminum Siding and Soffits.
“The overall appearance we were able to achieve with Cedar Renditions was very high end,” says Rick Morse. “The bank owners were able to launch their new brand with a beautifully designed branch that really tells the story.”
Cozy Outdoor Spaces
The Kaufmanns wanted to convert a steep, graveled surface behind their house into a top-of-the-line outdoor living space where they could entertain guests year-round. The homeowners also wanted a high-end deck that looked like an extension of their indoor living environment.
A Garden Retreat
As a landscape designer, Cathy has masterminded dozens of decks for her clients and weighed the pros and cons of every decking product on the market. When it came time to update her own deck, she wanted a material that would give her a beautiful outdoor environment without requiring constant maintenance.