LAS VEGAS (February 27, 2024) – Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK), introduces the exquisite new color option Coal Crest™ available in its Dutch Quality Stone brand. Offered in two stone profiles, Dry Stack and Weather Ledge, the new colorway can be viewed for the first time at this year’s International Builders' Show (IBS) in Las Vegas from Feb. 27 to 29.
Coal Crest embodies a dark and moody aesthetic that elevates the visual appeal of any space. Characterized by a rich blend of charcoal and ash tones, Coal Crest adds a touch of drama and sophistication, making it the perfect choice for those seeking to create a statement feature in both interior and exterior applications.
"We are thrilled to unveil Coal Crest as our latest color offering from Dutch Quality Stone. Its aesthetic brings a level of depth and versatility that is sure to captivate designers, builders and their clients," said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. "We are constantly aiming to elevate our customers’ projects, and Coal Crest is perfect for that."
The Coal Crest colorway is available in two Dutch Quality Stone profiles including:
- Dry Stack: The intricately stacked stone profile in an easy-to-install panel form provides an exceptionally efficient option without the need to grout small ledge stones.
- Weather Ledge: Defined by long, linear pieces of varying heights and a distressed, aged surface, each stone is shaped to ensure tight dry stack installation and gives moderate shadow relief, even when grouted.
Dutch Quality Stone is a brand of the Westlake Royal Building Products™ portfolio of exterior and interior building products. For more information visit https://dutchqualitystone.com/.
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About Dutch Quality Stone
Created by a tight-knit group of local artisans in Ohio, Dutch Quality Stone manufactures stone veneer products that exemplify the hard work, tempered skills and straightforward solutions that have formed the brand’s identity since its humble beginnings. Dutch Quality Stone products exhibit all the unique qualities of nature for application in a range of residential and commercial settings. Pride goes in. Proud comes out. For more information, visit DutchQualityStone.com.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
Media Contact:
Sarah Lograsso
Westlake Royal Building Products
SLograsso@Westlake.com